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Creating your Listing: Description

Your property description is one of the most important parts of your listing. It supports your photos, explains the layout, highlights key selling points and helps buyers understand how your home could work for them. A clear and well-structured description encourages more clicks, more enquiries and more meaningful viewings.

Where Do You Add or Edit Your Property Description?

When you add or edit your property in your Emoov dashboard, you’ll see a section called Describe Your Property within the main Property Details page. This is where you write the opening text that appears at the top of your online listing.

At the top of this section, you'll see important guidance based on the latest National Trading Standards requirements. If your property is leasehold, has a service charge, includes shared ownership or if you need to disclose your council tax band, you’ll be prompted to include this information in your description. Adding these details keeps your advert compliant and gives buyers the information they expect.

Below this guidance is a large text box labelled Summary. This is where you write (or update) the main description for your home. You can edit this anytime - whether you're creating your listing for the first time or improving it later. This text appears directly on your live property advert.

AI-Powered Description Tool

Within the same section, you’ll see a button called Write Description. This is an AI-powered tool that generates a draft description to help you get started. Simply click it to produce a suggested summary, then review and edit it so it reflects your home accurately. The AI draft gives you inspiration and structure, but you remain fully in control of the final wording.

Everything you enter in this section is exactly what buyers will see once your listing goes live, and you can adjust the description any time as your listing develops or new details become relevant.

Why Is a Good Property Description Important?

Photos attract attention, but the description often determines whether a buyer takes the next step. A strong description:

Helps buyers visualise how the home works
Highlights features they may not notice in photos
Reduces unsuitable enquiries
Builds trust by providing clear, accurate information
Encourages serious buyers to book a viewing

A well-presented description improves engagement from the moment your listing appears on portals like Rightmove and Zoopla.

What Should You Include in Your Property Description?

Buyers want clarity, structure and useful information. Your description should be easy to read and focused on what matters most.

Start With a Clear Opening Summary

This should provide a quick snapshot of your home’s biggest selling points. For example: “A bright and well-presented three-bedroom home set close to local schools, shops and transport links.”

Keep this short, factual and engaging.

Highlight the Key Selling Features

Call out the features that genuinely add value:

Modern or renovated rooms
Outdoor space
Parking or garage
Period features
Energy efficiency upgrades
Extensions or open-plan layouts

Focus on what sets your home apart.

Explain the Layout Clearly

Buyers appreciate a simple overview of how the property flows. For example: “The ground floor includes a living room, kitchen diner and WC, with three bedrooms and a family bathroom upstairs.”

This helps buyers picture the space before booking a viewing.

Include Practical Information

Useful details help buyers make quick decisions. Consider mentioning:

Local transport connections
Schools and amenities
Parking arrangements
Garden size or orientation
Lease details (if leasehold)
Recent upgrades or improvements

Accurate information also supports compliance with trading standards.

How Long Should Your Description Be?

Aim for around 150–300 words. Long enough to be informative, short enough to hold interest. Break text into smaller paragraphs to make scanning easier - online readers rarely read large blocks of text.

Can You Update Your Description Later?

Yes - you can edit your text at any time from your Emoov dashboard. Updating is useful when:

You change photos or floorplans
New selling points become available
You want to refine the wording for better engagement
You receive feedback or questions from buyers

Refreshing your description helps maintain interest and ensures accuracy throughout your selling journey.

What Should You Include in the Room Details Section?

The next section you will see on the Property Details page is Your Property in Detail. This is where you can add each room individually, including the room name, measurements and a short description. It’s a great place to highlight key features such as storage, natural light or recent updates, and you can also include details of any outdoor areas like gardens or balconies. Everything you enter here feeds directly into your listing, giving buyers a clearer, room-by-room understanding of your home.

Summary

In summary, your property description plays a crucial role in how buyers perceive your home online. The first 300 characters create your preview text and must capture attention quickly, while the main description should give buyers a clear sense of the layout, key features and lifestyle benefits. Using the Describe Your Property section in your dashboard, you can update your wording at any time, stay compliant with National Trading Standards and take advantage of Emoov’s new AI-powered description tool to help you get started. A clear, accurate and engaging description makes your listing stronger, more searchable and more appealing to serious buyers.