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Get the right mortgage,
without the runaround

Whether you are buying your first home, moving, remortgaging, or growing a buy-to-let portfolio, Emoov Mortgages helps you find a mortgage that fits your circumstances and manage the process from first enquiry to completion.

We compare options across lenders, explain everything in plain English, and help you secure an Agreement in Principle and complete your application with confidence.

Selling or buying through Emoov? Your mortgage advice is free. Everyone else pays a flat fee of £199. No hidden fees, no percentage of the loan, no surprises.

What is Emoov Mortgages and how can it help you?

Emoov Mortgages offers whole-of-market mortgage advice across the UK for first-time buyers, home movers, remortgage customers, buy-to-let investors, and self-employed applicants.

If you are already selling or buying through Emoov, your mortgage advice is included free. For everyone else, the fee is a flat £199.

  • Understand what you are likely to be able to borrow

  • Compare mortgage options across lenders

  • Get an Agreement in Principle

  • Choose a lender that fits your circumstances

  • Manage the application through to completion

Why choose Emoov Mortgages for your mortgage advice?

Emoov has been helping people sell, let, and manage property online since 2014. Emoov Mortgages brings that same fixed-fee clarity and practical support to the finance side of your move.

Whole-of-market
mortgage advice

We compare mortgage options across lenders to help you find one that suits your circumstances, not just one bank’s product range.

Clear
pricing

Mortgage advice is free if you are selling or buying through Emoov. Otherwise, the fee is a flat £199, with no hidden fees.

Plain English,
no jargon

Mortgages have enough moving parts already. We keep things clear from your first conversation to completion.

Better lender fit,
first time

We match your application to lenders more likely to accept it based on your income, deposit, credit profile, and property type, before any footprint is left on your credit file.

Support from
start to finish

Your adviser stays with you throughout the process, from initial checks to mortgage offer and beyond.

Your mortgage and property sale in one place

Working together, not in parallel

Because Emoov Mortgages sits alongside our estate agency service, your mortgage and your property transaction work together rather than in parallel. That means less chasing, less repeating yourself, and fewer delays caused by information being passed between people who do not talk to each other.

Working together

Faster and smoother process

A good example: when a buyer secures their Agreement in Principle through Emoov Mortgages, the property they are buying can be updated to Sold Subject to Contract straight away. No waiting for paperwork to move between an estate agent and a separate broker.

Faster and smoother process

Less stress, more convenience

For sellers, that means a faster, cleaner progression. For buyers, it removes one of the most common sources of anxiety in the process. If you are already selling or buying through Emoov, your mortgage advice is included free. The convenience is built in.

Less stress, more convenience

What does mortgage
advice in the UK include?

Mortgage advice is a regulated service where a qualified adviser recommends a suitable mortgage based on your personal circumstances.

The right mortgage is not always the one with the cheapest headline rate. It is the one that fits your circumstances, is likely to be accepted by the lender, and still works for you over the full term.

  • Your income and employment type

  • Your deposit size

  • Your credit history

  • The type of property you want to buy

  • Whether you are a first-time buyer, remortgaging or buying to let

What is a mortgage?

A mortgage is a loan secured against a property. You borrow money from a lender to buy a home or investment property, then repay the loan plus interest over an agreed term. Most UK mortgages run for 25 to 35 years.

You usually need a deposit upfront. The lender covers the rest. The ratio of the loan to the property value is called your loan-to-value ratio, or LTV. In general, a lower LTV gives you access to more lenders and better rates.

How mortgages work?

With a standard repayment mortgage, each monthly payment covers two things: capital, which reduces the amount you originally borrowed, and interest, which is the lender's charge for the loan.

Mortgage rates can be fixed, where your rate stays the same for a set period, or variable, where your payments can rise or fall over time. When an introductory deal ends, you typically move onto the lender's Standard Variable Rate, or SVR, which is almost always higher. Reviewing your mortgage before your deal ends can make a real difference to what you pay each month.

Types of mortgage in the UK

The right mortgage depends on your circumstances, your appetite for payment certainty, and what the property is for.

Fixed-rate mortgage

Your interest rate is locked for a set period, usually 2, 3, or 5 years. Monthly payments stay the same throughout that time.

Best for: buyers who want predictable monthly costs and protection from rate rises.

Tracker mortgage

Your rate moves in line with the Bank of England base rate. Payments can go up or down each month.

Best for: buyers comfortable with variable payments for flexibility or lower rates.

Discount mortgage

Your rate is set below the lender's SVR for an introductory period. Variable, but discounted.

Best for: borrowers who want a short-term deal and can tolerate changing payments.

Repayment mortgage

Each monthly payment reduces both the loan and the interest. At the end of the term, the mortgage is fully repaid.

Best for: most residential buyers. The safest long-term structure.

Interest-only mortgage

Monthly payments cover interest only. The loan is repaid in full at the end using a pre-agreed plan.

Best for: buy-to-let investors and specialist residential cases.

Not sure which is right for you? That is exactly what an adviser is for.

Mortgage eligibility:
what lenders look at

Every lender has its own criteria, but most assess the same core areas. Knowing them before you apply means fewer surprises.

Income and
employment

Lenders look at how much you earn and how stable that income is, whether you are employed, self-employed, a contractor, or a company director.

Your credit history
& past issues

Missed payments, defaults, CCJs, or previous bankruptcy can affect which lenders are right for your application. They do not always rule you out, but they shape your options.

Mortgage eligibility image

The role of your
deposit size

A larger deposit usually gives you access to better rates and a wider choice of lenders.

Mortgage eligibility entrance image

Monthly debts
and regular costs

Credit cards, loans, car finance, childcare costs, and other regular outgoings all affect how much you can borrow. Lenders add these up before calculating what you can afford.

Age limits at the end
of term

Most lenders have minimum age requirements and maximum age limits by the end of the mortgage term.

Restrictions by
property type

Some lenders restrict new builds, ex-council flats, flats above shops, or non-standard construction.

How mortgage
affordability is assessed?

Mortgage affordability is based on your income, regular outgoings, and whether you could still afford repayments if interest rates rise. All UK lenders must carry out this assessment.

Most lenders offer around four to four-and-a-half times your annual income, though some go higher for certain professions, stronger income profiles, or lower-risk cases. Joint applications are based on combined income.

How mortgage affordability is assessed
  • Existing credit commitments

  • Regular household spending

  • Your deposit and the mortgage term you choose

  • Childcare costs and student loan repayments

How much deposit do you need?

For most residential mortgages in the UK, the minimum deposit is 5% of the purchase price. In general, the more you put down, the better the rates and the more lenders you can access.
Gifted deposits

Gifted deposits

Gifted deposits from family members are accepted by many lenders, provided they are properly evidenced with a signed letter confirming the money is a gift and not a loan. Your adviser will tell you exactly what is needed.

5%

The entry point for many lenders. Product choice is narrower and rates are usually higher.

10%

A meaningful step up in lender choice and pricing.

15 to 20%

Opens up more competitive rates across a wider part of the market.

25% or more

Usually required for buy-to-let mortgages and often gives access to the strongest rates.

The mortgage process, step by step

Knowing what is coming at each stage takes the anxiety out of the process.

Mortgage process step by step
01

Check your affordability

Use our mortgage readiness tool or speak to an adviser to understand what you are likely to be able to borrow before you start your search.

02

Get an Agreement in Principle (AIP)

A soft-search indication of how much a lender is willing to offer based on your initial details. Usually no impact on your credit score.

03

Find your property with confidence

With an AIP in place, you can make offers with confidence. Sellers and agents take AIP holders seriously.

04

Submit your full application

Your adviser gathers the documents and submits the application to the chosen lender on your behalf.

05

Mortgage valuation

The lender arranges a valuation to confirm the property is worth the agreed purchase price.

06

Receive your mortgage offer

Once approved, the lender issues a formal mortgage offer, typically valid for three to six months.

07

Legal work and contract exchange

Your solicitor handles conveyancing, searches, and exchange of contracts. Once contracts are exchanged, the sale is legally binding.

08

Completion and moving in

Funds are transferred, the purchase completes, and the property is yours.

What is an Agreement in Principle?

An Agreement in Principle (AIP), also called a Decision in Principle or mortgage in principle, is an indication from a lender of how much they are willing to lend based on your initial information. It is not a guaranteed mortgage offer, but it helps you understand your budget, shows sellers you are a serious buyer, and means you can move quickly when the right property comes up. Most AIPs involve only a soft credit check.

What does mortgage advice cost with Emoov?

We keep pricing simple by charging a flat adviser fee. What you pay is agreed upfront, before advice begins.

We may also receive a fee from the lender when your mortgage completes. We will always tell you the amount before anything is agreed.

A fee of £199 is charged for mortgage advice. Emoov clients who are selling or buying through Emoov receive mortgage advice free of charge.

Emoov Mortgages

Free

If selling or buying through Emoov or flat £199

  • Free or flat £199 for
    mortgage advice

  • Lender fees are always
    disclosed upfront

  • No percentage charged
    on the loan

  • No hidden charges

  • Pay within your Emoov transaction
    or £199 before advice starts

  • Full mortgage advice from
    a qualified adviser

  • Adviser is paid via a flat fee,
    plus a disclosed lender fee
    on completion

  • Full upfront transparency
    of all fees

Most other brokers

£199

Flat adviser fee

  • Flat fee to you

  • Lender fees often
    not disclosed

  • Sometimes a percentage
    of the loan

  • Often hidden charges

  • Before advice starts

  • Full mortgage advice from
    a qualified adviser

  • Flat fee from you, or undisclosed lender
    commission

  • Varies — lender fees often
    not shared

A fee of £199 is charged for mortgage advice. Emoov clients who are selling or buying through Emoov receive mortgage advice free of charge. Emoov Mortgages may also receive a procuration fee from the lender upon completion of a mortgage. The amount will be disclosed to you in your Initial Disclosure Document before advice is provided.

Do not forget to protect your mortgage

Once your mortgage is in place, the next sensible step is making sure you are covered if something goes wrong. Life cover, critical illness insurance, and income protection are the three most common types of mortgage protection, and most people sort them at the same time as their mortgage rather than leaving it for later.

An Emoov adviser can talk you through the options and help you find cover that fits your circumstances and your budget. We keep this part as straightforward as the mortgage itself.

Ready to get started?

Getting mortgage advice should not mean chasing callbacks, repeating yourself, or trying to decode jargon. Here is how it works with Emoov.

See what you can borrow

Use our free online tool to get an early estimate of what you may be able to borrow. No credit check, no commitment.

Talk to an adviser

Speak to an Emoov mortgage adviser at a time that suits you.
Get clear, personalised guidance on your options, rates, and next steps.

Share your details

We gather the information needed to assess your options.

Get your AIP

We help you secure an Agreement in Principle so you can move forward with confidence.

We handle the application

From paperwork to lender communication to completion updates, your adviser does the heavy lifting.

FAQ: Frequently asked
questions about mortgages

Still have questions or need a bit more clarity?
Our team is here to help.

Get In Touch

Quick answers about mortgages

At-a-glance answers to the most common mortgage questions.
  • What is a mortgage?

    A loan secured against a property, repaid over time with interest.

  • Minimum residential deposit

    Often 5%.

  • What is an AIP?

    An early indication of how much a lender is willing to lend, based on initial details.

  • What is SVR?

    The lender's Standard Variable Rate, usually applied when your deal ends. Almost always higher than deal rates.

  • Can self-employed people get mortgages?

    Yes, though the documents and lender criteria vary.

  • What does Emoov charge?

    A fee of £199, or free if you are selling or buying through Emoov. We may also receive a fee from the lender when your mortgage completes. We will always tell you the amount before anything is agreed.

  • Minimum buy-to-let deposit

    Often 25%.

  • Typical mortgage term

    Usually 25 to 35 years.

  • Fixed vs tracker

    Fixed stays the same for a set period. Tracker moves with the base rate.

  • What is LTV?

    Loan-to-value: your mortgage as a percentage of the property value.

  • What is remortgaging?

    Switching your existing mortgage to a new deal, with your current lender or a new one.

  • How long does it take?

    Often two to six weeks from application to mortgage offer.

  • Do I need mortgage protection?

    Not legally required, but strongly worth considering. Your adviser can help.

Important information

Emoov Mortgages is an appointed representative of [NETWORK NAME - TO BE INSERTED]. [Network Name] is authorised and regulated by the Financial Conduct Authority. FCA reference number: [TO BE INSERTED]. Your home may be repossessed if you do not keep up repayments on your mortgage. A fee of £199 is charged for mortgage advice. Emoov clients who are selling or buying through Emoov receive mortgage advice free of charge. Emoov Mortgages may also receive a procuration fee from the lender upon completion of a mortgage. The amount will be disclosed to you in your Initial Disclosure Document before advice is provided. The information on this page is for general guidance only and does not constitute personal financial advice. Mortgage eligibility is subject to individual circumstances, status, and lender criteria.

Find a Mortgage | Explore Your Options With Expert Advisors