Preview Text
The Preview Text is the section of text that shows on your listing in the portal search results. It's your chance to entice someone to click through and view the complete property listing.
This section is only short — up to 300 characters long — so it's essential to keep it brief and to the point. Make every word count by only using short phrases and highlighting the property's attractive and unique key features.
If you're appealing to a particular market, for example, investors, the Preview Text is a excellent opportunity to clarify this. Investors will be interested in the potential rental yield, but this can be expanded on with a full calculation in the property description.
Capitalise specific key words so they stand out from the rest. Information like the location, property type, and number of bedrooms are optional here, as they appear as standard on the listing.
Property Description
The Property Description is your opportunity to provide a prospective buyer with all the information they need to make an enquiry. The description is more than just a list of features. It's your opportunity to sell the best aspects of your property and tell a story, inspire a dream or solve a problem.
Remember to use all ten bullet points in the key features section to quickly show off the main selling points of your property. All the details you include here will help your property appear in key word searches at the top of the page. Try to avoid long, drawn out sentences and overcomplicated language, and make sure to check your listing for spelling mistakes and grammar.
It's best practice to include everything a buyer would need to know about the property in order to encourage them to enquire. Make sure to include points such as:
<p>While we will handle your property advertisement and the management of enquiries, we ask you abide by the following to ensure a smooth and stress-free sale.</p>
Read More<p>We're proud to work with a range of partners that allow us to offer additional services you may require during the sale of your property.</p>
Read More<p>Property performance reports are an essential resource used to identify whether your property listing needs updating. They provide valuable statistics, such as how many views your listing has generated, which gives key insight into how effective the advert is performing and if it's priced correctly.</p>
Read More<p>We offer a variety of add-ons to tailor our service to meet your requirements. These can be purchased at any time via the property listing in your dashboard.</p>
Read More<p>If a prospective buyer decides they would like to buy your property, they will make an offer. When you receive an offer, we'll notify you by text and email. You can view the details of the offer in your messages. In the message, you'll see the amount offered and any conditions of the offer e.g. with furniture. Here is where you can accept or decline the offer.</p>
Read More<p>When prospective buyers want to view your property, they will send a viewing request. You will receive a notification of this request via text and email.</p>
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