Creating Your Listing: Property Presentation

Advertising your property online can help you reach a large audience of prospective buyers. But with so many listings out there, you need your property advert to stand out. A well-presented listing - with great photos, clear description and strong first impressions - is often what attracts serious buyers first.

If your advert captures attention quickly, visitors are more likely to click through and view the full advert - including photos, floorplan and property details. In short: well-presented adverts generate more enquiries.

In this guide, we break down the key components of a standout listing to help your property attract attention and encourage viewings.

Why Does Presentation Matter When Listing a Property Online?

When buyers are browsing portals like Rightmove or Zoopla, they rarely read every word straight away.
Instead, they scan. They look at:

• The main image
• The headline or preview text
• The price, location and key features

If those elements look appealing and professional, they will click to see more. If not, they will move on to the next property. Good presentation helps your listing:

• Stand out in busy search results
• Create a positive first impression of your home
• Attract the right kind of buyers for your property
• Generate more quality viewing requests and enquiries

What Makes a Strong Property Listing?

Your Emoov listing is made up of several parts that work together. Focusing on each one will improve the overall presentation and performance of your advert.

1. Photography

High quality photos are often the first thing a buyer notices. Clear, bright images make rooms feel spacious and inviting, while poor photos can put people off quickly. Use good lighting, tidy each room before you take pictures, and make sure you include all the main spaces, plus any outdoor areas.

For a deeper dive into photos, see our guide Your Listing Photography: How to Make Your Home Stand Out Online.

2. Description

Your written description adds context to the photos and helps buyers understand how the property works for them. A strong description includes a clear opening summary, key selling points and useful practical details.

To learn how to structure this section, read Creating Your Listing: Description.

3. Floor plan

A floor plan helps buyers picture the layout of the property and how rooms connect. It can sometimes be the deciding factor for whether someone books a viewing, especially for families or people working from home who need to understand how the space will work day to day.

4. Key details and features

Make sure all of the essential details on your listing are accurate and complete. These include:

• Number of bedrooms and bathrooms
• Property type (flat, terraced, semi-detached, detached, etc.)
• Tenure (freehold or leasehold)
• Parking information (driveway, allocated space, permits, on-street)
• Garden or outdoor space
• Any recent improvements or updates

Clear, honest information helps buyers feel confident about booking a viewing and reduces time wasted on unsuitable enquiries.

How Should You Prepare Your Home Before Taking Listing Photos?

The way your property looks on the day you take your photos will shape the entire listing. Before you start, it is worth spending a little time getting things ready:

• Tidy and declutter main rooms so they feel open and spacious
• Make beds and straighten cushions and throws
• Clear kitchen worktops where possible
• Remove unnecessary items from bathrooms and tidy away bottles
• Open curtains and blinds to let in natural light
• Check outside areas, such as gardens or balconies, look neat and well kept

Small improvements to presentation can make a big difference to how your listing photographs and how buyers perceive your home.

What Should You Check Before Your Listing Goes Live?

Once you have added your photos, description and details in your Emoov dashboard, it is important to review everything carefully before your listing goes live on the portals. Ask yourself:

• Does the main image show one of the strongest features of the property?
• Is the preview or opening text clear and enticing?
• Have you highlighted the key selling points near the top of the description?
• Are all room counts, measurements and property details correct?
• Are spelling and grammar checked and consistent?

If something does not look quite right, you can adjust it in your Emoov dashboard until you are happy with how everything appears.

How Often Should You Update Your Property Listing?

Presentation is not a one-time task. Once your listing is live, you can continue to refine it based on the level of interest you receive:

• Update your photos if you make improvements or the season changes
• Refresh your description if you want to emphasise different features
• Add new information, such as recent upgrades or reduced price

You can manage these changes easily through your Emoov account. For more help with editing, see Editing Your Listings.

In Summary

A well-presented listing can significantly improve the performance of your advert and help you find the right buyer more quickly. By combining high quality photos, a clear and honest description, a helpful floor plan and accurate property details, you give prospective buyers all the information they need to feel confident making an enquiry.

With Emoov, you are in control of how your listing looks and reads, and you can update it at any time from your dashboard. A little extra effort at the presentation stage goes a long way in helping your property stand out in a busy online market.

Useful Links

• Sell your property with Emoov
• Get a free online property valuation
• Your Listing Photography: How to Make Your Home Stand Out
• Creating Your Listing: Description
• Editing Your Listings
• Contact the Emoov team