Why Is my House Not Selling?

Selling a home can be challenging, especially in a market with shifting dynamics. Understanding the current trends and addressing potential obstacles can significantly enhance your property's appeal.

Current Market Trends Affecting Property Sales

As of early 2025, the UK housing market has shown resilience with modest growth. According to Zoopla's April 2025 House Price Index, annual house price inflation stood at 1.6%, a slight decrease from the previous month. Higher mortgage rates, increased buying costs, and economic uncertainty have cooled buyer demand. Additionally, the supply of homes for sale has increased, providing buyers with more options and creating a buyer's market.

Common Reasons Your Home Isn't Selling

1. Overpricing: Setting a price above market value can deter potential buyers. It's essential to align your asking price with the current market conditions in your area and comparable properties.
2. Poor Listing Presentation: High-quality photos and detailed descriptions are crucial. Listings that lack visual appeal or sufficient information may be overlooked.
3. Limited Buyer Pool Due to Pricing Brackets: Pricing just above standard search thresholds can exclude your property from potential buyers' searches. For instance, listing at £410,000 might miss buyers capping their search at £400,000.
4. Unfavourable Market Conditions: Changes in stamp duty and increased moving costs can deter buyers. For example, from April 2025, purchasing a £295,000 property will incur an additional £2,500 in stamp duty.
5. Property-Specific Issues: Factors such as short leases or existing tenants can deter buyers. The Leasehold and Freehold Reform Act 2024 has yet to come into force, making properties with short leases less attractive.

Strategies to Enhance Saleability

• Adjust Pricing Strategically: To maximise visibility, ensure your property's price aligns with current market values and falls within standard search brackets.
• Enhance Listing Quality: Invest in professional photography and write comprehensive descriptions highlighting key features and the property's condition.
• Address Property Concerns: Consider extending short leases or offering vacant possession to make the property more appealing.
• Stay Informed on Market Trends: Review market reports, such as those from Zoopla, regularly to understand buyer behaviour and adjust your strategy accordingly.



Using Rightmove's Premium Listing feature offers several significant benefits. The biggest one? It helps your property get noticed more—up to 35% more views, clicks, and enquiries. Premium listings are designed to stand out with eye-catching highlights and extra photos, which makes people more likely to stop scrolling and check out your place. That means you're more likely to find a buyer or tenant faster.

Now, there are two types of upgraded listings: Featured and Premium.

• A Featured Listing puts your property right at the top of search results with a blue banner—so it's one of the first things people see.
• A Premium Listing makes your ad appear larger and bolder, typically featuring a green banner and additional space for photos, which effectively grabs attention.

Both are great for boosting visibility, but they work a bit differently. Featured gets you higher placement, while Premium focuses on making your ad look more attractive.

Additionally, if you reduce the price by 2% or more, Rightmove will automatically send alerts to buyers or renters who are actively searching. It's a great way to give your listing a fresh push and attract new interest.

As we mentioned earlier, using tools like Rightmove's Premium and Featured Listings can really boost your property's visibility—but don't stop there. Understanding what's happening in the current market and addressing any issues ahead of time can make your home even more appealing to buyers and help you secure a sale more quickly.

Set within the prestigious Glasshouse Gardens development, the image is from a beautifully presented fourth floor apartment in London E20. For sale June 2025. For more details see here