Which Features in Your Home Influence Buyers the Most?

influencing buyers

When it comes to selling your property, it’s important to make sure that the entire property is well present and tidy when showing around prospective buyers. But what feature in your property most influences a buyer?

In short, some buyers are influenced by things that others are not. Depending on the buyers needs, most important features of a property will change. However, here are some of the most common must-have’s that we hear about from our buyers.

Kitchen

A kitchen is where you will be spending the most time moving around, getting creative with meals and storing food and utensils. A spacious, clutter-free and clean kitchen is a really great way to influence your buyer.

In a world where the ladies often claim the kitchen as their own, you would be surprised with the reactions we get from the men as they enter a high quality kitchen with built in appliances!

Garden

Gardens are hugely popular with buyers looking to upsize with a family. This is a really common feature of a property that buyers will almost always talk about first when it comes to purchasing a property, which is ironic considering as the property is where they will be spending the majority of their time.

Garage

A garage is a fantastic selling point for a property. For people who need to store tools, bikes, cars or just general odds and sods that won’t fit in the house, a garage is imperative and will influence their decision hugely.

Lounge

The lounge is where people entertain, relax or fall asleep watching Question Time. It is typically the second most used room in any property due to the amount of time spending watching television.


For smaller properties especially, a lounge or living room must be spacious enough to fit entertainment systems in with potential for a smaller dining table. Offering space for a dining table for a property that does not have a dining room is extremely influential to buyers.

En-suite Bathroom

The en-suite bathroom adds convenience and privacy to the home. For many buyers, an en-suite is a must, especially if they had previously been used to an en-suite. The idea of having an en-suite to not having one is surprisingly difficult according to many of the buyers we speak to daily.

A property that offers a well-presented en-suite bathroom is going to be a big influencing factor for a decent portion of viewers.

Airing Cupboard

Okay, so the airing cupboard isn’t a deal breaker, but believe it or not, we’ve dealt with buyers who could not live without their good old-fashioned airing cupboard.

What’s important about selling your property is finding buyers who match what you are offering. Get in touch today to discuss selling your property and the types of people we talk to daily looking for a property just like yours. 

When and How to Downsize: A DIY Guide to Smarter Selling

When and How to Downsize: A DIY Guide to Smarter Selling

12.08.2025

Feeling ready to simplify life and unlock your property’s hidden equity? Whether your kids have flown the nest or you're eyeing retirement, downsizing can offer financial freedom … but it’s not as simple as it looks. This guide helps DIY sellers time the move right, budget wisely, and avoid unexpected costs that could eat into your gains.

Read More
How to Spot a Serious Buyer: A Seller’s Guide to Reading the Signs

How to Spot a Serious Buyer: A Seller’s Guide to Reading the Signs

06.08.2025

Not all viewers are created equal. If you're selling your home through Emoov and managing viewings yourself, it helps to know which viewers are genuinely interested and which ones are just having a nose around. In this guide, we share clear, practical signs that you're dealing with a serious buyer - and how to create the best environment to help them picture themselves living there.

Read More
Is Your EICR Due? A Refresher for Self-Managing Landlords

When to Reduce Your Asking Price - A DIY Seller's Guide

06.08.2025

It might feel like a setback, but a timely price adjustment can spark new interest and even revive a stagnant listing. Rightmove reports a 1.2% fall in average asking prices in July 2025 alone - the steepest July drop in over two decades. With affordability stretched and inventory rising, sellers must stay competitive.

Read More
How to Value Your Property for Sale in a Tough Market

How to Value Your Property for Sale in a Tough Market

22.07.2025

Learn how to accurately value your home using tools, local data, and expert tips—essential in today’s challenging property market to attract serious buyers.

Read More
Why Is my House Not Selling?

Why Is my House Not Selling?

26.06.2025

Selling a home can be challenging, especially in a market with shifting dynamics. Understanding the current trends and addressing potential obstacles can significantly enhance your property's appeal.

Read More
When Property Offers Fall Through: A Guide for Sellers and Buyers

When Property Offers Fall Through: A Guide for Sellers and Buyers

25.06.2025

One of the biggest worries for anyone buying or selling a home is the possibility of the deal falling through. And it's a valid concern - nearly 29% of property sales in the UK didn't make it to completion in 2024. Whether due to cold feet, poor survey results, or mortgage issues, it's more common than most people think.

Read More