2026 is shaping up to be a surprisingly strong year for UK landlords; particularly those who are planning ahead, managing their own properties, and looking to grow with strategy rather than speculation.
Despite ongoing changes in regulation, mortgage affordability and tax treatment, the fundamentals are looking strong: rental yields are rising, demand is solid, and landlords are adapting smartly - often by incorporating as limited companies and making data-driven decisions about where and how they invest.
At Emoov, we work with landlords who want to stay in control. No percentage commissions, no unnecessary upselling - just the tools you need to market, sell, or rent your properties yourself. And if you’re thinking of scaling your portfolio this year, now could be the time to act.
Here’s what’s happening in the market - and how to make the most of it.
According to Fleet Mortgages’ latest Rental Barometer (Q4 2025), average rental yields across England and Wales have increased to 7.7%, up both quarterly and annually.
The North East continues to lead the way with yields at 9.6%, but regions like Yorkshire and the Humber, North West, and both Midlands regions are all averaging 8% or more. Encouragingly, even traditionally lower-yielding southern regions like the South West, South East, and Greater London posted annual yield gains - pointing to a more balanced market overall.
With rents continuing to rise and tenant demand still strong, landlords are benefiting from:
This means your next property doesn’t need to be in London to deliver a solid return - in fact, venturing north or into emerging regional hubs could boost your yield without inflating your purchase costs.
New data from Paragon Bank shows that nearly two-thirds (63%) of landlords plan to buy their next rental property through a limited company or Special Purpose Vehicle (SPV). This trend is especially strong among younger landlords, with 100% of 25 - 34-year-olds intending to incorporate their next purchase.
Why the shift?
Primarily for tax efficiency. Since the removal of mortgage interest relief in 2015 (Section 24), landlords holding properties in their personal names can’t deduct finance costs from their rental income - leading to higher tax bills.
Owning via a limited company allows:
However, limited company ownership isn’t right for everyone. You’ll need to factor in:
If you’re managing your own lettings, make sure you speak to a specialist accountant before making the switch - but do consider it, especially if you’re planning long-term growth.
A separate survey by Lendlord shows:
This tells us that UK landlords are not backing off - they’re adapting. And those adapting the fastest are:
In fact, Fleet Mortgages also found that:
Even first-time landlord applications remained solid, making up 11% of Q4 activity - suggesting strong interest from new entrants.
If you're handling your lettings yourself, 2026 is a great year to take your next step - but be strategic. Here’s how:
Whether you’re:
Emoov gives you the tools to do it yourself, on your own terms. No commission. No call centres. Just affordable, fixed-fee listings and professional services when you need them.
2026 presents a strong opportunity for landlords who are willing to adapt and invest wisely. With rising yields, better mortgage deals, and more flexible ownership structures like SPVs, there’s real potential to grow your portfolio - even in a tougher economic landscape.
Whether you’re just getting started or scaling up, now’s the time to act with purpose.
Ready to grow your rental portfolio? Emoov is here to support your next move - without the agent fees.
Image is from a property for rent January 2026. A well-presented ground floor apartment conveniently located within a short walk of Shrewsbury town centre. For more details see here.
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